MOTHERSHIP

A hatchery that runs on phone calls.

In season, a shrimp hatchery's phones never stop. Farmers call people they've known for years to book seed, distributors reserve capacity for farmers they'll name later, and the whole operation lives in a few people's heads.

We built the system that runs it, then put an agent on the phone and WhatsApp, so every call ends as a confirmed order.

₹100cr+
business run on calls
24/7
open for bookings
1
agent on every channel
0
made-up orders

How we achieved this.

We built the portal first.

The first version turned the operation into software, with portals for farmers and distributors and a console for capacity, payments, production and dispatch. Then we saw the flaw. These farmers run large businesses and have no use for another login. We had made the business readable by software and still asked the customer to learn the software.

  • Started midway through a season, with live seed in the tanks
  • Built alongside the hatchery's team, one rule at a time

The rules were the real work.

Under the screens sat the hard part, how the business actually behaves. Truck delivery and air cargo are priced differently. Water salinity has to arrive exactly as ordered. One booking can have several delivery dates, and a reservation is not a payment. We kept every rule and enforced it in the database.

  • Two orders can never book the same capacity
  • Orders, payments and allocations move through fixed steps
  • The same rules sit under the console and the agent

The farmer just calls.

Farmers call or message the hatchery the way they always have, in their own language. The agent on the other end knows the tanks, the prices and the farmer, and by the end of the call the seed is booked and confirmed on WhatsApp.

  • Farmers and distributors see only what their role allows
  • Staff can inspect every conversation and order in the console

Next, a company brain that does the busy work.

The customer agent is the first worker. Behind it, a company brain holds the live state of the hatchery, every tank, order, payment and shipment. Autonomous agents work off that brain in their own sandboxes and take the busy work off the team's hands. People handle the exceptions.

  • Payments reconciled against orders, and the daily close prepared
  • Shipping labels and dispatch paperwork generated for every order
  • Shipments re-planned automatically when availability changes
  • Leadership asks the brain what needs attention and gets answers with sources

Parallel proof of work

Explore how our core modules are deployed across different operational architectures.