We built the portal first.
The first version turned the operation into software, with portals for farmers and distributors and a console for capacity, payments, production and dispatch. Then we saw the flaw. These farmers run large businesses and have no use for another login. We had made the business readable by software and still asked the customer to learn the software.
- Started midway through a season, with live seed in the tanks
- Built alongside the hatchery's team, one rule at a time
